The sole motive of any SEO strategy is to get the website on top of a search engine. For achieving this goal we try to prepare the content and put the factors in a way that will be regarded by highly appropriate by search engines and the site will reach the top. There are basically two types of strategies when it comes to SEO these are on the page and off page SEO. While an on-page SEO strategy deals with the content of the website itself. An off-page SEO strategy is connected with the backlinks and other social media site activities which lead to the website.
The three main factor which leads to the positive outcome for a website is also called as the three pillars of the SEO strategy. These are:
TECHNICAL EXCELLENCE: The most important factor is the coding done for the website. If the quality of the code is good, it will definitely lead to the positive result for the website. Google needs to understand what your site is about and they do that by reading your H1 and H2 tags, the meta description and overall structure of your site. Here is a guide to getting the technical aspects perfect.
EXCELLENT CONTENT: The foremost reason for a user to enter a site and stay there is the content. Content not only involves the written material but also the pictures, video, etc. to keep the visitor interested. The more time a person stays on a website the more the chances of the sale is there. When an increasing amount of people stay on a website for a long time, it contributes to the positive rating of the site.
USER EXPERIENCE: Last but not least, user experience matters a great deal. What were you searching when you entered the website and did you find it, these points to the type of user experiences. If you have found what you were searching for, it becomes really apparent that the SEO strategy of the site was top-notch.
These three points help in preparing a website which is providing what it should. These parameters can be checked by the use of various tools, and points towards the importance of the right on-page SEO strategy.
It can be said that in a crowded online marketplace if targeted right a website can leave its mark. This leads to the great user experience, which ultimately results in the achievement of the target of the website. For creating an on-page SEO is done there is a need for the team of specialized professionals who can explore and analyze all the pros and cons and then can give the website a format and content which will substantially result in a positive response.