SEO trends change from time to time. Basically the rules that applied in 2017 will not apply in 2019. To keep up with the changing trends, you have to be well versed with search engine optimization. You have to understand the algorithm behind high rankings on search engines.
Blogging helps to rank a site on search engines. If I want to draw traffic to my site, what do I do? I use the SEO tactics to draw the attention of search engines. Here are a few tips on how to do so.
1. Use long-tail keywords
In this time and age were voice searches are becoming more common the trick is to use long tail keywords in your blog. Also people searching using long tail keywords are bound to read your entire blog and inquire more.
Long tail keywords usually draw a lot of traffic. They provide a great user experience one of the factors that SERPS consider. Filling your blog with the keyword is translated by search engines as stuffing. This does not make a good user experience either.
2. Know where to add the keyword
There are specific areas adding a keyword will be rewarding. The title should have one keyword in the first sixty characters. For an SEO friendly blog you should ensure your post title has close to 60 characters. In the Meta description it is also important to add your keyword in the Meta description. The Meta description as you know it is the part of your blog that describes to search engines what the blog is about. It is therefore important that you slip in your long tail keyword. Use your keywords in the subtitles too and throughout the body. Blogs with a 1.5% to 3% keyword density are often chosen by search engines
3. Use meta descriptions
Meta descriptions tell users what the content is about and whether the blog contains the information they are looking for. You should optimize your Meta description and use only 160 characters. When search engines can’t find your meta description they use part of your text in the display which might hurt your SEO.
A mobile friendly blog is what search engines consider first. More than 60 percent of users search using mobile phone one of the reasons mobile friendly blogs rank higher.
5. The right URL structures
The URL to the blog should be precise and concise. Meaning all visitors should know what the blog is about before they click on the link.