SEO or PPC Which is Better

SEO or PPC Which is Better

The main difference between SEO (Search Engine Optimization) and PPC (Pay Per Click) is that with SEO you have to manage the content and backlinks in a way where you get organic traffic but in PPC the traffic comes because of the advertisements which cost per click and thus it is not free. SEO is a technique in which the whole format and content of a site are checked and arranged in a way so that it is shown on the top of Google search but in PPC, the advertisements are placed for the targeted audience and on every click, a certain amount is deducted. This is the reason, the traffic comes from the SEO is considered as organic.

The major differences in SEO and PPC can be classified under the following parameters:

 

COST

The cost of SEO is indirect where you have to pay for the services of an SEO agency to get the site on the top of search results. Whereas in PPC you pay for any incoming traffic, there are advertisements on the search results and with every click, some amount is charged. This amount is determined through a thorough study of the keywords with tools like Google AdWords.

TRAFFIC POTENTIAL

In SEO the traffic is totally dependent on the management of the data and the traffic which comes is totally organic and continuous because of the ranking of the site. Whereas in PPC the advertisement is on the top till the time the payment is done. One thing to consider is that it is very difficult to get the top position in search engine.

CONVERSION

On the basis of conversion, PPC is more successful if the targeting is accurate. In SEO the chances of conversion are less likely because the targeting of the site is done in consideration of many keywords. So the targeting is normally not that accurate in comparison with the PPC.

EASE OF USE

Neither of the PPC or SEO is easy to apply. Where PPC can be done in the span of minutes, SEO takes a lot of time and more time is taken for the result. Both needs specialization and targeted approach. It can be said that PPC is easier than the SEO which is lengthier and more complicated.
Both PPC and SEO are important elements in internet marketing. PPC brings faster results in limited time but SEO brings results a bit later but the results are consistent. For faster results first PPC can be applied and in the background, SEO can take its time to work. In the end, it can be said that both play a very huge part in the internet marketing campaign. For creating a lasting impression on the user these two are perfect elements.

How Much Should You Spend per Month on SEO

How Much Should You Spend per Month on SEO

It is very understandable to employ the services of expert digital SEO specialists. The question however is, how much should you spend per month on SEO? How much is too much and how much is too little? This post might help settle that question before you spend on your next SEO project.

Independent Specialist Or Agency – Which One Is Best?

Hiring an SEO specialist’s full-time services is preferable, but it is never easy to find and sustain one. The more common option is to go for an independent SEO specialist directly, which will cost you approximately $80-$190 per hour. However, this is most effective and reliable if you have a marketing team to track the results and manage long term strategies for SEO. Without which, an SEO consulting agency would be more dependable as the services offered would entail SEO implementation of ongoing projects as well as strategy setting and monitoring, and finally evaluation of results.

An SEO agency has all it takes to improve your search rankings. This entails knowledge of SEO strategy and SEO best practices. Depending on the agency’s billable rate, you may need to part with around $100-$185 per hour. If you spend an optimum 5 to 10 hours per month on SEO improvement, your SEO budget will add up to $500 to $10000 per month.

What To Spend Your SEO Budget On

SEO budget varies, depending on whether it is a new business with a new website or the website is established and only needs search ranking improvement done. For a small business, SEO content writing takes up around 50% of your SEO budget.

Other SEO problems that you might need to include in your budget are broken links, unresponsive website design, technical issues, or lost images.

You can use online tools to find out which keywords people are willing to spend on. You can spend up to $2500-$5000 on national and international campaigns.

Digital Marketing Balance

Your SEO budget should not run you down financially and take up all the finances set aside for marketing.

You also need to spend on other digital marketing strategies like email marketing, social media marketing, influencer marketing, affiliate marketing, paid search marketing, and display ads among others. Attaining balance and adopting a budget you can afford is very critical.

Importance Of An SEO Budget

Depending on how you select keywords to go after, you may achieve a lot by drawing traffic to your website and even increasing your sales. Hiring an SEO specialist is worth it because the returns are commendable.

You may not be having enough time and resources to pay for search optimization for all keywords as you would wish, but going for the most money fetching keywords could be your breakthrough to success.

SEO Tips to Rank Your Blog Higher in the SERPs

SEO Tips to Rank Your Blog Higher in the SERPs in 2019

SEO trends change from time to time. Basically the rules that applied in 2017 will not apply in 2019. To keep up with the changing trends, you have to be well versed with search engine optimization. You have to understand the algorithm behind high rankings on search engines.

Blogging helps to rank a site on search engines. If I want to draw traffic to my site, what do I do? I use the SEO tactics to draw the attention of search engines. Here are a few tips on how to do so.

1. Use long-tail keywords

In this time and age were voice searches are becoming more common the trick is to use long tail keywords in your blog. Also people searching using long tail keywords are bound to read your entire blog and inquire more.
Long tail keywords usually draw a lot of traffic. They provide a great user experience one of the factors that SERPS consider. Filling your blog with the keyword is translated by search engines as stuffing. This does not make a good user experience either.

2. Know where to add the keyword

There are specific areas adding a keyword will be rewarding. The title should have one keyword in the first sixty characters. For an SEO friendly blog you should ensure your post title has close to 60 characters.  In the Meta description it is also important to add your keyword in the Meta description. The Meta description as you know it is the part of your blog that describes to search engines what the blog is about.  It is therefore important that you slip in your long tail keyword.  Use your keywords in the subtitles too and throughout the body. Blogs with a 1.5% to 3% keyword density are often chosen by search engines

3. Use meta descriptions

Meta descriptions tell users what the content is about and whether the blog contains the information they are looking for. You should optimize your Meta description and use only 160 characters.  When search engines can’t find your meta description they use part of your text in the display which might hurt your SEO.

4. Mobile-friendly

A mobile friendly blog is what search engines consider first. More than 60 percent of users search using mobile phone one of the reasons mobile friendly blogs rank higher.

5. The right URL structures

The URL to the blog should be precise and concise. Meaning all visitors should know what the blog is about before they click on the link.

Why Local SEO is Important to Your Business

Why Local SEO is Important to Your Business

why local SEO is important to your business in 2019You may probably have an idea of what Search Engine Optimization (SEO) is, but are you aware of how or to what extent it is different from Local SEO? And even more importantly, for a local business, are you able to appreciate the impact that Local SEO can have on its exposure and capacity to thrive?

Well, if SEO is the process of affecting the general visibility of your website’s online content so that it ranks higher when someone searches for a particular keyword, then Local SEO, in turn, implies a narrower focus on industry-specific keywords as well as Geo-specific terms. This has the overall benefit of enhancing the positioning of your enterprise among the top search results for a local audience in search engines such as Google.

To appreciate why a failure of undertaking Local SEO is detrimental to your business consider the facts below.

  • 64% of customers within a Geo-specific location, use search engines such as Google as a predominant way of finding local businesses.
  • For every personal search, Google will list a list of 3 local business referred to as “Google 3 Pack” which it deems as most valuable for that particular search 93% of the time.
  • 50% of local clients that make local searches end up visiting that business premises the very same day.
  • Before their initial visit, 71% of the clients will first search and confirm the geographical location of a business.
  • Furthermore, local searches in most cases will be undertaken by customers close to your premises and who are very likely to make a purchase.

Clearly, the provision of a great customer experience that guarantees repeat customers does not commence when that customer enters your business premises but before. Most importantly, before the customer even knows who you are or where your business is located.

Local SEO is, therefore, your way of aiding customers to navigate easily in search engines such as Google so that they locate and visit your place of business to buy goods or services.

Some of the key strategies deployed to make this possible include but are not limited to inclusion of a business name on your website, laying a claim to your Google My business Listing as well as leveraging your presence in various online directories such as HotFrog and Yelp.

Ultimately, given the ever-increasing adoption of digital marketing strategies by modern enterprises, It behooves you to take Local SEO as a strategy of positioning your brand and products in a way that gives you an edge over and above your competitors.

Optimizing Your GMB Page is Crucial to Your SEO Efforts

Optimizing Your GMB Page is Crucial to Your SEO Efforts

When we need to find a business online, the very first thing we do is to type in what we are looking for in a search engine like Google. We would get the contacts of the businesses which appear there and decide if we want to buy from them or not. This not only makes your life easier, but brings clients to the business as well. If you are the business owner, then it is essential for your website to get listed when the user looking for that kind of business online. In order for the search engine to list your website, it is highly essential for you to redesign the content of the website.  Getting to the first page of the search results is what you and your competition are after

Google My Business (GMB)

To increase the visibility in Google further, Google My Business should be set up and optimized. You could list your business along with your business location, phone number, business hours and address in the GMB listing. This would further enhance the visibility of your business online. There is also another issue to be considered. What if your website gets displayed in the 4th or 5th page of the search results?  Will that be really effective at getting more business? No, absolutely not. The users wouldn’t be patient enough to browse through that many pages and would look for a business. So, you should ensure that your business pops up in the first 3 listings of the search results.

GMB Optimization

To optimize the GMB listing, you should first claim the business. Also, make sure to fill out all the necessary information related to the business. If there is any change in the information already provided, make sure to update them regularly. You could also upload the relevant videos and photos about the business. The business description should be written in such a way to attract more customers to the business. Also, motivate your customers to write reviews about the business. This would enable you to increase the customer base to a greater extent. Optimization ensures how your website appears in the search results. This plays a major role securing a spot on Google Map listings as well. So, necessary caution should be taken while optimizing the GMB page.

Bottom Line

Optimizing Your GMB Page is crucial to your SEO efforts make sure that you take it seriously.  Ranking highly in the maps listing helps your website climb in the search results page as well.  Ideally you have your business listed twice on the first page when someone is looking for your services.

Not All Backlinks Are Created Equal

Not All Backlinks Are Created Equal

SEO is constantly evolving, and you have to be on top of your game to get your website to the top of the SERPs page and keep it there.  One thing that hasn’t changed is the importance of backlinks, but Google has gotten wise to spammy backlinks, and you have to be very careful with the links you create.  Not all backlinks are created equal, and you need to implement the right strategy when it comes to building backlinks.

What is Link Building?

First and foremost you need to understand what link building is, particularly if you are new to SEO.  Link building is when you acquire links from other sites meant to direct traffic back to your site.  You want hyperlinks from relevant and already trusted sources leading their visitors to your website.  These types of backlinks help you climb the search results page.

How Google Finds Your Backlinks

When Google crawls a website and sees that it has a link going from that site to yours.  The Googlebot follows that link to discover new content on the web and what it is all about.  When it gets to your site, there should be quality and relevant content to the link it followed.  The search engine looks at things like relevancy, how easy your page is to read, onsite factor and of course if other sites trust your enough to link to it when determining where your pages should rank.

Building Backlinks

A good SEO strategy may start with great content, but you need backlinks to let the world know you have great stuff.  Don’t waste your time building a backlink on any old site that will let you.  Building backlinks take time, and you want them to be on sites where people will click on them.  Let’s say you have a recipe blog and you want to build links to your content, so it gets noticed.  You might start with sharing your content on social media platforms, that creates a backlink but what about other websites.  You might want to try a guest post on another blog about cooking or nutrition where the link would be relevant and from a respected site.

Links are seen as a vote of confidence in the eyes of Google, that your site has good content and it should be shared with other readers.  The right backlinks not only help you climb in the search results page but they can also help bring traffic to your own content.  If you are hesitant or unsure about how to build your own backlinks, then you should consider working with an SEO agency who can help.

The Importance of Getting Onpage SEO Right

The Importance of Getting Onpage SEO Right

The sole motive of any SEO strategy is to get the website on top of a search engine. For achieving this goal we try to prepare the content and put the factors in a way that will be regarded by highly appropriate by search engines and the site will reach the top. There are basically two types of strategies when it comes to SEO these are on the page and off page SEO. While an on-page SEO strategy deals with the content of the website itself. An off-page SEO strategy is connected with the backlinks and other social media site activities which lead to the website.

The three main factor which leads to the positive outcome for a website is also called as the three pillars of the SEO strategy. These are:

TECHNICAL EXCELLENCE: The most important factor is the coding done for the website. If the quality of the code is good, it will definitely lead to the positive result for the website. Google needs to understand what your site is about and they do that by reading your H1 and H2 tags, the meta description and overall structure of your site.  Here is a guide to getting the technical aspects perfect.

EXCELLENT CONTENT: The foremost reason for a user to enter a site and stay there is the content. Content not only involves the written material but also the pictures, video, etc. to keep the visitor interested. The more time a person stays on a website the more the chances of the sale is there. When an increasing amount of people stay on a website for a long time, it contributes to the positive rating of the site.

USER EXPERIENCE: Last but not least, user experience matters a great deal. What were you searching when you entered the website and did you find it, these points to the type of user experiences. If you have found what you were searching for, it becomes really apparent that the SEO strategy of the site was top-notch.

These three points help in preparing a website which is providing what it should. These parameters can be checked by the use of various tools, and points towards the importance of the right on-page SEO strategy.

It can be said that in a crowded online marketplace if targeted right a website can leave its mark. This leads to the great user experience, which ultimately results in the achievement of the target of the website. For creating an on-page SEO is done there is a need for the team of specialized professionals who can explore and analyze all the pros and cons and then can give the website a format and content which will substantially result in a positive response.